Taylor.

We needed to identify the missing link in the tampon industry.

Introducing Taylor: a customized subscription-based service for biodegradable tampons. Recognizing the diversity of both the fluidity of gender and sexuality in the fem-care industry, Taylor is taking the taboo out of tampons. Period.

The legs of this brand are primarily online (E-commerce, YouTube, Instagram, TikTok), where our audience is engaged but may feel overwhelmed with the array of choices on their drugstore shelves. Our approach to an online pre-roll series presents an opportunity to connect and gain trust, OOH assets to spark conversation, and an online subscription program offering young menstruators the freedom to choose what works for their personal needs.

Thesis project for Humber College – Bachelor of Creative Advertising

Art Direction: Megan Brown

OOH

website

Packaging

YOUTUBE PRE-ROLL

The Tampon Diaries are Taylor’s unique way to showcase the testimonials of menstruators and their “tampon horror stories” in an effort to humanize the period woes all menstruators can relate to.